Our goal is to further develop your categories. Whether you choose Dumil or Julia for your total assortment or as an A-brand in addition to your own brand, with our brands we increase the return in your category. In addition, with brand Smile we have a brand with which the budget segment can be entered under Private label. We are happy to advise you on this! See more about our brands below.
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Julia has a fresh and contemporary look that stands out on the shelf. With her personal touch, she comes across reliably; what you see is what you get. Julia is a big help for housekeeping and is always looking for new smart products that fit the needs of the consumer or that will surprise the consumer. This is how Julia adds value to your category.
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To be able to fill in all segments within the category, we also have the budget brand Smile in our portfolio. A brand with which you can optimally serve price-oriented consumers with basic articles.