Our brands

Our goal is to further develop your categories. Whether you choose Dumil or Julia for your total assortment or as an A-brand in addition to your own brand, with our brands we increase the return in your category. In addition, with brand Smile we have a brand with which the budget segment can be entered under Private label. We are happy to advise you on this! See more about our brands below.

Dumil’s aim is to make housekeeping more fun. How do we do that?

Presentation Innovation Communication Activation

Presentation

Thanks to a large-scale packaging survey, we were able to give our Dumil products a fresh, eye-catching look, featuring clear sizing and a uniform block-based product presentation. Thus, we are able to present consumers with easily comprehensible packaging and create value on the shelves.

Innovation

With our Dumil brand, we are constantly looking for new products in line with consumers’ needs. We keep a close eye on any trends in the category, so we will able to anticipate properly on a forthcoming trend with the Dumil range.

Communication

With our Dumil brand, we are constantly looking for fun partnerships to create relevance to our products and to inspire consumers. For example:
- We respond to the trend of reducing food waste along with 24Kitchen;
- We have partnered up with Nederland Schoon to combat littering;
- We work with RTL4 throughout the BBQ season

Activation

As a brand, Dumil is close with her consumers; our various online social media channels allow us to interact directly with our target audience. Via Facebook and YouTube we are able to inspire consumers with fun tips & tricks and support new product introductions, promotions and other Dumil activities.

Want to know more?
Follow Dumil on the following social media:

www.dumil.nl

Facebook

YouTube

Julia has a fresh and contemporary look that stands out on the shelf. With her personal touch, she comes across reliably; what you see is what you get. Julia is a big help for housekeeping and is always looking for new smart products that fit the needs of the consumer or that will surprise the consumer. This is how Julia adds value to your category.

To be able to fill in all segments within the category, we also have the budget brand Smile in our portfolio. A brand with which you can optimally serve price-oriented consumers with basic articles.

Are you interested in one of our brands or do you want advice about your private label assortment? Please contact us without obligation.

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